How could E not be for Eichler!?!

Thanks to Daddy In A Strange Land, my fellow Rice Daddy, and via Daddy Types:

Gregg Chinn made these sweet modernist alphabet cards for his daughter, who's three. Now that he's proved their effectiveness at instilling alphabetical and modernistical knowledge ["B is for Bauhaus," "J is for Jet Age," "M is for (duh) Modern," "V is for (what appears to be) Vernacular," &c.] he decided they're safe for sale to the general modernist public. Did I mention they're modern?

b-b-b-but, how could E not stand for Eichler!?!!?