Friday, April 22, 2005

Shhh, Quiet, A Swiss Purple Cow!

Even in fashion industry -especially in the fashion industry- there's a right way and a wrong way to build your brand. It's cool to see Akris, a Swiss(!) clothing company doing the remarkable & ignoring those rules:

From the WSJ thru Whisperbrand:

"Akris is unusual in that it sells no profit-boosting accessories, no namesake fragrances. By relying on a few key U.S. retail accounts, subtle marketing and just one brand, Akris tests the industry notion that multibrand conglomerates are the best route to growth...."


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